Tracking goals

A goal is any conversion you care about — a form submit, a signup, a checkout start. Dupes counts them and attributes each to the visitor's channel and campaign.

1. Fire the goal

Two ways — a declarative attribute, or a JS call. Goal names are lowercased and limited to 64 characters.

<!-- Declarative: fire when clicked -->
<button data-dupes-goal="submit_form">Sign up</button>

<!-- Programmatic: fire from anywhere -->
<script>
  window.dupes("submit_form", { plan: "pro" });
</script>

2. Define it in the dashboard

Open your site's Goals page and add a goal with the same event key (e.g. submit_form). Conversions then show up on your Overview with counts and unique visitors.